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Wilton Icing Colors 12-Count Gel-Based Food Coloring

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🍰🍭12 Shades of Sweet! 🍭🍰

Wilton Icing Colors give you endless decorating possibilities when it comes to baking. The gel-based formula doesn’t change the consistency of your batter or frosting and gives you rich, true hues. 


Get inspired with color!

Confetti Cake Batter Cookies

Confetti cookies dressed in team colors are a great way to get in the game. Just use Wilton Icing Colors to tint your frosting, spatula ice your cookies and add a few sprinkles in the opposite color. Sit back and watch them get tackled by halftime.

Colorful Chameleon Cake

Kids will love this charming chameleon cake with lots of different colors, just like the real thing. The many shades of frosting were created using Wilton Icing Colors for a rainbow-like effect on the cake and tail. They were also used to color fondant for the eyes, nose, mouth and horn. Perfect for a jungle-themed birthday adventure.

Flower Cupcakes

Make a garden of beautiful cupcakes with bright icing and a few of the most popular piping tips. Use Wilton Icing Colors to create vivid shades of frosting, then use decorating tips 104, 18 and 3 to pipe flower petals, rosettes, ruffles and center dots on your cupcakes. Then enjoy the sweet blooms!


Benefits of Gel vs Liquid

  • Unlike liquid food coloring, gel-based colors are concentrated and will not affect the consistency of the icing, especially when it comes to bright or rich colors for which more coloring is needed to achieve the desired effect.
  • Gel-based colors are also ideal for situations where adding extra liquid can cause issues, such as coloring sensitive batters like meringues or macarons.

More than Icing

  • Icing Colors can also be used to tint cake batter.
  • Colored batter bakes lighter, so tint a shade darker than needed.
  • Tinting batter is most successful with white cake because egg yolks will add a yellow tint


  • Toothpicks will be your best friend when using Icing Color Gel- this will help your Icing Color keep over time
  • Dip a toothpick into the color and swipe against the icing.
  • Always use a fresh toothpick to add more color to avoid contaminating the icing color.


A little goes a long way.

  • Try adding only a little at a time and mix to check whether you’ve achieved the right shade.
  • When coloring buttercream icing, remember that colors intensify or darken after a few hours.
  • Colors are very hard to duplicate, so keep the size of your project in mind and mix as much icing as you’ll need to finish it.

Hints for Bright or Deep Colors:

  • Allow deep colors to set up for a few hours or even overnight — colors will deepen as they set.
  • If adding a large amount of icing color to achieve a vibrant hue, consider using the tip of a butter knife to add color instead of using toothpicks.
  • Start with a chocolate buttercream icing for dark colors such as black, brown or even brown-based reds. Not only will chocolate icing produce a better color, but it will also taste much better.
  • Too much red color can affect the taste of the icing. For best results, use No-Taste Red Icing Color.
  • If you only need a small amount of dark or bright icing, consider using Ready-to-Use Icing Tubes or Icing Pouches.



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Wilton Icing Colors 12-Count Gel-Based Food Coloring


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